Most service businesses aren’t underpaid.
They’re under-positioned.
Two agencies can do the same work.
One struggles to raise prices.
The other charges a premium, confidently.
The difference isn’t effort.
It’s how the offer is framed.
When clients see tasks, they negotiate.
When they see outcomes, they decide.
This video breaks down the shift that changes how people value what you sell,
and why some businesses can charge more without doing more.