Whether it's a blog post, a tweet, a presentation, or your elevator pitch - if you want to impress your customers, you should be trying to tell them a story in the same way that they've always been told stories.
That's what this video is about; hooking customers for life with your brand story. I share a process that we could call the Hero's Journey and how it can be used to tell a better and stronger brand story using storytelling techniques. By understanding the elements of the hero's journey, you can create a story that is engaging and captivating for your customers. Let's take a look at how you can use the hero's journey to create a story that hooks your customers!
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