There’s a moment in every service business where effort stops scaling.
You can work harder.
You can hire more people.
You can stay busy.
But your income will be plateued.
That’s usually when founders realize:
Their knowledge is valuable, but it’s trapped inside their time.
The shift isn’t doing more.
It’s packaging what already works into something repeatable.
The video walks through this transition and why it’s becoming non-negotiable for modern founders.